Since Molly-Mae graced our screens on Love Island, the Molly-Mae Effect has been in full swing. It feels like anything she mentions just flies off the shelves, whether its her favourite lash and brow serum or the vitamins she swears by. If you’ve ever caught yourself wondering what perfume does Molly Mae use, don’t worry, we’ve got you.
Right now, TikTok is claiming Molly-Mae uses the super affordable £29.99 Arabiyat Prestige Nyla fragrance and while, dont get us wrong, wed love to believe it, its simply not the case. The clips of her raving about her scent are actually about the Parfums de Marly Delina Exclusif Parfum which her makeup artist introduced her to back in 2021. Costing £150+, its not as cheap and cheerful as wed have hoped.
That being said, recently Molly-Mae spoke to British Vogue giving a tour of her Bottega Veneta Bag, and the fragrance she actually currently loves is Memree Late August, £95. Belonging to close influencer friend Tayla-Blue, the perfume officially launched in 2024 and has been a bestseller since.

©@mollymae/ Instagram Speaking in the video, Molly-Mae said, The one Im currently wearing is from a brand called Memree and its in the scent Late August. This is actually my best friends perfume brand. Im super proud of her because this perfume is probably the best thing Ive ever smelled. Its just unbelievable. Its like the most fresh, clean, everyday scent. Its just heaven.
But if you want the same fresh scent for less, fans have recommended the Elizabeth Arden White Tea Eau de Toilette Spray thats currently less than £25 on Amazon. It has similar notes of amber, musk and florals at a much more affordable price point. So, if you’re looking to smell like her and achieve that clean girl scent without breaking the bank, it’s your lucky day.
Shop: Molly-Maes favourite perfume Memree Late August
Exact

eBayPrice: £95www.memree.co.uk
View offer Elizabeth Arden White Tea Eau de Toilette Spray
Dupe

Elizabeth ArdenRrp:42.00
Price: £23.50View offerAlternative retailersFragranceX£26.82View offerSecret Sales£26.94View offerDebenhams UK£36.00View offerSephora£37.60View offer Feature image credit: @mollymae and @memree on Instagram
Phoebe Denman is Senior Style Writer for heat and Closer where she has covered fashion and beauty content for the past three years. She writes broadly across both for print and online, covering everything from trend reports and shopping pages, to product reviews and chatting to celebs about their style faves.
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