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We spotted Mrs Hinch using this ‘natural
We spotted Mrs Hinch using this ‘natural
Mar 11, 2026 4:34 PM

  Aside from being a home hack genius and organisational queen, Mrs Hinch, aka Sophie Hinchcliffe, loves a good get-ready-with-me video. Whether its the concealer shes used for years or fake tan remover she swears by, when Mrs Hinch recommends a beauty product, were all ears. Taking to Instagram stories, we noticed a familiar-looking foundation in the influencers hands.

  We immediately recognised it by its silver metallic tube and knew it had to be the IT Cosmetics CC Cream. Our suspicions were confirmed when we noticed the logo peeking out. The bestselling foundation comes in the form of an easy-to-wear CC cream and is hailed by reviewers for its natural-looking finish and radiant glow, as seen on Mrs Hinch.

  

We spotted Mrs Hinch using this ‘natural1

  ©@mrshinchhome / Instagram SHOP: IT Cosmetics CC+ Cream SPF 50+ Full-Coverage CC Foundation

  28% off on Amazon

  

We spotted Mrs Hinch using this ‘natural2

  IT CosmeticsPrice: £22.95 (was £32)View offer Available in 16 different shades on Amazon, the IT Cosmetics CC Cream and foundation hybrid provides long-lasting, full and even coverage with some incredible skincare benefits. Even better? Its now 28% off in Amazons Spring Sale.

  Obsessed with celeb outfits, lifestyle tips and the latest showbiz news? Click here to keep Closer Online at the top of your Google feed.

  The product is a fab alternative to heavier foundations, instead providing buildable, full coverage that can be worn in the day-to-day. Being a CC cream, it aims to create a smooth base by covering blemishes and pigmentation, reducing the look of pores and moisturising the skin all at once. So, as well as providing a solution to your makeup looks, its also packed with skincare benefits.

  Vitamin E, hyaluronic acid and niacinamide make up its ingredients list, working hard to restore moisture, calm redness and nourish the skin. The real star of the show is its SPF 50+, one of the main ingredients when it comes to all anti-ageing claims, as it (crucially) protects the skin from sun damage, and also slows the progression of fine lines and wrinkles. As you can imagine, this foundation will be an absolute lifesaver come summer, especially since it provides up to 24-hour wear without creasing or cracking.

  When it comes to reviews, thousands are saying the same thing. In fact, the highly rated skincare-and-makeup hybrid is widely praised by beauty fans for giving a your skin but better finish. One Amazon commenter revealed, My absolute favourite foundation/cream for years now. It has good coverage, but still a natural look. It is a bit more on the expensive side, but will last you a long time before you finish it. Amazing that it has SPF in it, so I don’t have to worry about putting one before it. Highly recommend.

  As well as being recommended by make-up artists, influencers and reviewers, its obvious that celebs clearly love it, too. In fact, This Morning beauty guru, Nadine Baggott, has previously raved about the CC cream on her Instagram, just like Mrs Hinch.

  Yep, Mrs Hinchs foundation might just be one of the best everyday foundations yet, and while it usually retails for £32, its been reduced to £22.95 in Amazons Spring Sale for a limited time only. While its at its lowest price and currently nearly 30 per cent off, you might as well shop it while you still can...

  Shop Mrs Hinchs favourite IT Cosmetics CC Cream Foundation on Amazon, here.

  Samantha Price is a Senior Commercial Content Writer for Closer. During her time at Bauer, she has worked on writing expertly crafted buying guides on beauty, fashion and lifestyle.

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